New York, NY, January 22, 2014 – The New York Rangers and Kumon North America today announced a new, multi-year marketing partnership, naming the world’s largest after-school learning program the first-ever Official Learning Centre of the Rangers. The agreement provides Kumon with premier brand integration at Madison Square Garden during Rangers games and designates Kumon as a partner of the Rangers youth hockey camps, which is part of the organization’s “Go Skate!” platform, focusing on improving the youth hockey experience in the tri-state area by increasing opportunities and accessibility to the sport through hockey camps, clinics and free skating events.
Kumon is an after-school math and reading enrichment program that unlocks the potential of children so they can achieve more on their own. The learning method uses an individualized approach that helps children develop a solid command of math and reading skills.
“We are excited to have Kumon as the first-ever Official Learning Centre of the New York Rangers supporting our youth hockey camps,” said Ryan O’Hara, president of content distribution and sales, The Madison Square Garden Company. “This new partnership provides Kumon a unique opportunity to reach children of all ages and emphasize the importance of learning through sports.”
“In addition to enhancing math and reading skills, Kumon helps children gain confidence and improve problem solving skills, tools essential to success inside and outside of the classroom,” said Minoru Tanabe, President of Kumon North America. “We are proud to partner with the New York Rangers youth hockey camps, which shares our mission to help children succeed in life.”
As part of the marketing partnership, Kumon will have two branded dasherboards at The Garden that will also be visible to Rangers fans watching at home on MSG Network. As a partner of the Rangers youth hockey camps, Kumon will receive on-site branding, inclusion in the Youth Hockey Insiders Newsletter and co-branding on the back-to-school giveaway item provided to participants at youth hockey camp locations. Last season, through the Go Skate! platform, the Rangers held over 250 community events in the tri-state, giving more than 15,000 youth the opportunity to experience hockey.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company’s venues. MSG Media’s television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company’s diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.
About Kumon Math and Reading Centres
Kumon is an after-school math and reading enrichment program that unlocks the potential of children so they can achieve more on their own. Founded in Japan in 1958, the learning method uses an individualized approach that helps children develop a solid command of math and reading skills. Through daily practice and mastery of materials, students increase confidence, improve concentration and develop better study skills. Kumon has 26,000 centres in 48 countries and more than four million students studying worldwide. The company’s North American headquarters is in Teaneck, N.J. Visit www.kumon.ca to learn more. Follow us on www.facebook.com/Kumon.